Published October 4, 2026 in Market Update

City of Naples had fewer listings, but homes still took 117 days

By Agnes Zak
Real estate, City of Naples

The Real Estate Data Aggregator counted 298 homes for sale in ZIP 34102 during the three months ending July 31, 2026. That is down 12.6% from the same period a year before. Less competition for sellers. At least for now....

Median days on market, City of Naples (ZIP 34102), three months ending July 31, 2026
Source: Real Estate Data Aggregator, the three months ending July 31, 2026

Fewer listings did not mean faster sales. The Real Estate Data Aggregator put the median days on market at 117 days. That is 36 days shorter than the same period in 2025, which is real movement. But 117 days is still a long runway. Buyers are comparing. Buyers are negotiating.

What the numbers show

City of Naples, ZIP 34102, three months ending July 31, 2026
Homes for sale
Down 12.6% from a year before
Homes sold
Up 12.2% from a year before
Median days on market
36 days shorter than a year before
Months of supply
Down 2 months from a year before
Median sale price
Up 7.1% from a year before
Source: Real Estate Data Aggregator, the three months ending July 31, 2026

More homes sold than a year before. The Real Estate Data Aggregator counted 129 closed sales, up 12.2%. New listings also rose, up 27% to 127. So supply tightened even as more sellers listed. More homes moved, and fewer sat waiting.

Price and negotiating room

The Real Estate Data Aggregator put the median sale price at $2,250,000, up 7.1% from a year before. That is a real gain. The average sale closed at 92.5% of list price, up 2.1 points from last year. Sellers are getting closer to what they ask. Still, 92.5% means there is room to negotiate. Only 2.3% of homes sold above list price.

Sale price as a share of list price, ZIP 34102
Three months endingJuly 31, 202692.5%Same period, 2025(2.1 points lower)90.4%
Real Estate Data Aggregator. The 2025 figure is derived from the reported 2.1-point change.

Rates are not helping buyers

CNBC reported the average 30-year fixed mortgage rate at 7.45% on Thursday, September 24, 2026. That is a high cost to carry. Gaming rates is just like gambling. Nobody knows when they move, or which way.

Average 30-year fixed mortgage rate, CNBC, September 24, 2026
Source: CNBC, Sep 24, 2026

The Federal Housing Finance Agency reported U.S. house prices rose 2.6% from July 2025 to July 2026. City of Naples ran well ahead of that. The Real Estate Data Aggregator showed a 7.1% gain in median sale price here over the same stretch.

What this means for you

If you own in the City of Naples, you have less competition than a year ago. Prices moved up. Pending sales held nearly flat: the Real Estate Data Aggregator counted 119, down just 0.8% from a year before. Demand did not collapse.

If you are buying here, 117 days is your friend. You have time. Use it. Sellers are still closing at 92.5% of list, not 100%. Bring a number with a reason behind it.

In short
  1. The City of Naples had fewer homes for sale, more homes sold, and prices up 7.1%.
  2. But the median home still took 117 days to sell.
  3. Tightened a bit, not rushed.
  4. That is the three months ending July 31, 2026, in one line.

One thing to keep in mind: these numbers cover all of ZIP 34102. Port Royal reads differently from Coquina Sands. A block closer to the water can change the picture entirely.

Your next step

(239) 287-8036

Text me your address and I will send back where your City of Naples home sits against the 117 days and $2,250,000 median that actually closed near you. Takes a day, costs nothing.

Text me
Where these numbers came from

Agnes Zak is a licensed real estate agent. Market numbers come from MLS records and are believed accurate but not guaranteed. Nothing on this site is an appraisal or a promise of value. If your home is already listed with another broker, this is not a solicitation.